An individual project for Introduction to Digital Social Media (DSM 510) @ USC. 

​

As part of my final project assignment, I picked BeReal as it is a social media app that that has been recently launched and gained rapid popularity due to its unique nature and values. I analyzed BeReal's social media implementation under the 5 categories as listed below and provided actionable recommendations accordingly.

​

1) Overall aesthetic
2) Brand/Voice authenticity
3) Engagement efforts
4) DEI representation
5) Strategic value of implementation