An LA-based coffee business dedicated to providing customers with a personalized experience in hopes of making their days "bright." They started as a B2B company in November 2020 selling coffee blends, and have since branched out to selling to businesses, serving customers at a food market in DTLA every Sunday, and opening their own cafe.
A group project for Technologies for Interactive Marketing (ITP 476) in M.S. in Digital Social Media @ USC.
A real life client project for an LA-based coffee business where we provided pro-bono digital marketing consultancy services for the client. The project involved areas from Client Outreach, Data & Analytics, SEO and Keyword Research, Content Strategy, to Content Creation.
We reached out to Be Bright Coffee to introduce this opportunity. We conduct regular meetings / workshops with Be Bright Coffee's cofounders, produce strategy plans, and perform actual executions. Be Bright Coffee's objectives are to increase brand awareness within the LA community and drive sales across its online and brick-and-mortar channels through our services.